A reimagined book cover for Ralph Ellison’s, 1952 novel titled, "Invisible Man."
Guerrilla advertising strategy of the Texas Book Festival, drawing on the symbolic plot device of “Optic White” paint from Ralph Ellison’s Invisible Man. Central to the concept is the satirical slogan, “If It’s Optic White, It’s the Right White,” which exposes and critiques the “white is right” mentality of the era.
